It used to be that a dentist right after graduating would hang out their shingle and not before long there would be lots of patients coming through the door. Dentists did no or very little marketing. In fact, most dental offices were on high floors in professional buildings. Yet dentists were quite busy and most of them were booked 3-9 months in advance.
Today, the picture has changed considerably. Dentists nowadays strive to be in very high exposure retail locations that come at a premium. They spend a lot of time and money on marketing and advertising campaigns. However, most of them are only booked a couple of weeks in advance.
You might be wondering why you’re seeing a dental office sign at every street corner in all cities across Canada. The answer is simple: there are too many of them!
According to the Canadian Dental Association, the population to dentist ratio has been dropping in all the provinces. In Ontario, the ratio dropped from about 1800:1 in 1997 to about 1500: 1 in 2013. In Newfoundland, it fell from about 3700:1 to about 2700:1 over the same period. Those ratios are even lower in urban centres like the GTA, Montreal, and Vancouver.
Courtesy of the Canadian Dental Association.
Back in the late 90s and early 2000s, it was thought that there will be shortage of dentists in Canada as baby boomer dentists start to retire. However, this has proven not to be the case as the number of dentists entering the market has been far more than the ones exiting especially in the last few years due to the launch of the equivalency process and reciprocal accreditation of Australian, New Zealand, and Irish dental schools.